Tracing its history back to the 1920s, The Automotive Parts Manufacturer's Association has represented the interests of its members and nurtured a dynamic organizational culture that adapts to the evolving landscape of the sector.
In a recent interview with GMI POST, APMA President Flavio Volpe shed light on the organization's transformational journey and how its culture has played a pivotal role in navigating the shift toward electric vehicles (EVs).
Adapting to change
Volpe highlighted a fundamental shift in focus within APMA, emphasizing the necessity to adapt to the changing automotive landscape.
"If you make fuel pumps and gas tanks and fuel lines and fuel injectors, they don't exist in an electric car. So now, our focus has been on promoting core competencies," he said.
This strategic shift reflects APMA's commitment to aligning its members with the emerging trends in the automotive industry, demonstrating a culture that values innovation and future-oriented thinking.
Opening doors for newer opportunities
The move towards electric vehicles has not only prompted a change in the manufacturing landscape but has also opened up new opportunities for Canada.
"We also now have an expanded opportunity. Mining, processing, batteries, applied tech, and deep tech - all of these with the new car models. We are making the transition to be well-positioned in the next 5 to 10 years,” Volpe stressed.
The move reflects APMA's culture of adaptability and its openness to embrace new technologies and industry trends. The organization's cultural shift both ensures its relevance in the Canadian market and positions it strategically for sustained success in the years to come.
Last year, APMA unveiled its first, original, full-build zero-emission concept vehicle named Project Arrow.
