Global Media Inc. continues its coverage of the European Union with its upcoming Special Business Report on Northern Italy. The report, in partnership with the Japan Times, is set for publication in the first quarter of 2019 and will cover the cities of Milan, Turin, Genoa and Venice.
In light of the EU-Japan Economic Partnership Agreement and G7 Summit earlier this year, the report will highlight the dynamic relationship between Japan and Italy’s traditional industrial center. With Italian exports to Japan reaching $7.4 billion as of 2017, the report will showcase the current relationship between the two nations as well as opportunities of investment and cooperation in economic development and other key sectors, such as manufacturing, trade and agriculture.
With a history dating back to 1921, L’aceto Varvello began in downtown Turin at a time when industry was growing and urbanization was rising in city. Company founder Giovanni Varvello was a wine merchant who developed a process of producing malt vinegar made from beer. selling the vinegar around Piedmont in central Italy before eventually moving to the wine-producing city of Asti.
After the Second World war, the Varvello family moved back to Turin and restored the former company offices in Via Nizza, which was destroyed by heavy bombing. By the 1950s, the family had established a stable business producing and selling wine vinegar across Italy. Upon the death of Giovanni, his eldest son Gianfranco took over the business, joined by his younger brother, Piergiorgio.
The company underwent an expansion in the 1970s, when well-known olive oil producer, Sasso, was looking for a partner to produce vinegar. The second-generation Varvello brothers took up the offer and launched their aged wine vinegar, a more refined product that they exported first across Europe and then around the world, with Asia, particularly Japan, proving to be the fastest-growing markets.
By the 1980s, the Varvello family brought their production of wine vinegar to Modena, where it started making balsamic vinegar together with new partners.
Now headed by the third generation, Varvello produces three types of vinegars (wine, apple cider, and balsamic), all packaged in either glass or carbon free plastic bottles. From its new plant in Modena and expanded warehouse in Turin, the company continues to create new products, meeting the demands of an ever-changing global market.
For nearly 100 years, Varvello’s attention to quality and its deep understanding of food and different cultures have yielded success. Although its products cater to differing tastes around the world, the company has maintained its quality. Whether in Japan or the rest of Asia, or in America or Europe, Varvello invests heavily in building good relationships with its customers, partners and suppliers, all of whom prioritize quality.