You are here: HomeIreland 2020 › Luxury Goods & Premium Brands

Walsh: A well distilled pairing in Japan

Dec 23, 2020


Having established its reputation as a super-premium whiskey across Europe and North America, Walsh Whiskey has set its sights on the Japanese market, which has a well-known affinity for the drink. Opened in 1999, the Carlow-based whiskey company is excited to introduce its diverse portfolio to adventurous whiskey aficionados in Japan.

A newcomer in the industry, Walsh has made huge waves in Japan and the rest of the world.

“For Walsh Whiskey, Japan is the jewel in the crown in Asia. We want to see our brand there before we venture out to other neighboring territories. Japan is central to our plans and will act as our reference point for the entire region,” said founder and CEO Bernard Walsh, who plans to make only super premium whiskeys.

“We’d like to add value and give Japanese whiskey enthusiasts more value for what they are paying for by giving them something extra in the bottle,” Walsh added.

In 2019, the distillery partnered with Lead-off Japan as its exclusive importer. Since then, Walsh Whiskey has grown its brands, “Writers Tears” and “The Irishman,” among Japanese consumers and can be found in more select retail outlets and bars, a clear sign of the mutual fondness for whiskey and a shared business culture.

“We started that partnership and we’re very happy. As a partner, they are completely transparent and they understand us. They are just good people to work with,” Walsh said.

Ahead of the celebrations for the coming New Year, Walsh Whiskey and Lead-off have launched a special promotion exclusively for the readers of this article in The Japan Times. Please scan the QR code.

Ireland 2020 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

latest special Reports:




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.