You are here: HomeSouthwest USA 2020 › New Mexico

New Mexico: Discover the City of Las Cruces

Mar 09, 2020
Credit : GMI Post


Surrounded by 496,000 acres of the Organ Mountains-Desert Peaks National Monument, Las Cruces is the second-largest city in New Mexico and among the fastest growing urban centers in the United States.

The iconic recycled roadrunner sculpture overlooks the thriving city of Las Cruces, New Mexico.

“We are the economic engine of southern New Mexico. We are investing heavily in commercial and residential real estate and creating a safe community for our people to live and work in,” said Las Cruces Mayor Ken Miyagishima, the first American of Japanese descent elected mayor in New Mexico.

Las Cruces is among the nation’s leading locations for aerospace research, testing and development. It is home to NASA's White Sands Test Facility, New Mexico State University’s Physical Science Laboratory and Spaceport America, the first purpose built commercial spaceport in the world.

The city forms part of the Borderplex Region, which includes El Paso, Texas, and Ciudad Juarez in Chihuahua, Mexico, which is the seventh-largest manufacturing center in North America.

Las Cruces and its surrounding areas contribute immensely to New Mexico’s role as one of the nation’s largest pecan producers. The Mesilla Valley is a major producer of cotton, corn, chili peppers and hay.

With an average of 320 days of sunshine, Las Cruces is also a vibrant city rich in culture and cuisine, and a popular destination for art lovers and outdoor enthusiasts.

“Whether for business or for leisure, Las Cruces is a preferred destination. A lot of people come here to visit and they don’t want to go back. We’ve had a lot of people just fall in love with the place,” Miyagishima said.

New Mexico's free soft landing program helps foreign SMEs enter the U.S.

Mar 09, 2020
Credit : GMI Post


While many large foreign companies have the resources to hire local lawyers, in-house experts and site selection consultants to help them navigate Americas complex legal and regulatory structure, many foreign small and midsized enterprises (SMEs) do not have access to the necessary support that allows them to easily set up operations in the United States. New Mexico wants to address this discrepancy.

New Mexico Trade Alliance President Randy Trask

Even more overwhelming to foreign SMEs is the geographical size of the country and the distinction between federal and state authorities. While these SMEs recognize that the United States is the world’s largest consumer market and that their presence in the country could be extremely lucrative, many of them give up on the idea of establishing American operations, daunted by the unknown.

New Mexico launched the ABQ Copilot Program to provide foreign SMEs with vital information on how to set up operations in the state. Interested investors choose from an a la carte menu of topics they want addressed, such as U.S. business formation structures, executive transfer immigration options, international taxation, as well as logistics and supply chain issues.

These potential investors then get a customized, multiday agenda that includes free meetings with lawyers, brokers and any other experts who can address each of their specific concerns. They also get a free business matchmaking service to maximize their time in the state. Interested investors only need to shoulder travel and lodging costs.

While many foreign SMEs may not know where in the United States to locate, New Mexico is keen to show why it must be on top of their list.


Southwest USA 2020 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

Next :  

latest special Reports:

Upcoming Reports from

Greece 2020

See Preview »

When Greece and Japan celebrated the 120th anniversary of the establishment of formal diplomatic relations last year, the two countries welcomed "a...

Colombia 2020

See Preview »

As Japan and Colombia celebrate 112 years of diplomatic relations this year, the world's third-largest economy remains the largest Asian investor i...

Saudi Arabia 2019

See Preview »

Guided by its Vision 2030, the Kingdom of Saudi Arabia has committed itself to a path of economic, industrial, social and digital transformation. A...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.