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Toyota del Peru: 27 years on top

Nov 07, 2019
Credit : GMI Post


Toyota has been in Peru for 52 years and has become the preferred car brand in the country. Over the last 27 years, despite the entry of other multinational automotive brands, it has maintained its dominance in the country by providing high performance gasoline-powered models.

Toyota del Peru President and CEO Toshiro Hayashi

But recently, Toyota revised its strategy by introducing the hybrid versions of its most popular models, like the RAV4 and the Corolla hatchback.

Toyota del Peru President and CEO Toshiro Hayashi is determined to further strengthen its market position through better customer care and aftersales service.

Toyota’s success is anchored on after-sales services. The trust of our customers in our products and services differentiates us from the competition. These days, it is no longer just about the product, which is why we provide a nationwide dealer network to support our customers with the after-sales services, Hayashi said.

With the company’s success in Peru, Hayashi believes Toyota also contributes to strengthening relations between Japan and Peru. The company also supports the activities of the Asociacion Peruano Japonesa, according to the philosophy of giving back to the society of their operations.

To complement that objective and Toyota s global commitment to sports, the Japanese subsidiary sponsored the Pan American Games held in the capital Lima this year.

Our new slogan, ‘Start Your Impossible, is right in line with our commitment to go beyond just sales of products and really show support to our national athletes, he said.

Looking to the future, Hayashi is confident that Toyota del Peru will continue to be first choice among Peruvians as the company remains committed to supplying suitable vehicles to the market and customer care.


The Komatsu way in Latin America

Nov 07, 2019
Credit : GMI Post


Recognizing long-term prospects in Peru, two Japanese global giants — Komatsu Ltd. and Mitsui & Co. Ltd. — formed a partnership to offer heavy machinery and services to the mining and construction industries in the country.

KMMP CEO Takaaki Kitabayashi

Overseen by its headquarters in neighboring Chile, Komatsu Mitsui Maquinarias Peru (KMMP) boasts 2,000 employees, has 14 offices and provides technical support to 12 mining operations in the country.

KMMP CEO Takaaki Kitabayashi attributes the company’s strong performance in the country to its exercise of the Japanese work ethic and its efforts to preserve the local environment. It also confirmed its intention to investing more in the country by setting up production facilities in Ica and Huancayo, which will subsequently increase productivity.

“Our plans are on-track. We have to look for more opportunities in this process, which will be through application of data processing and artificial intelligence,” he said.

Kitabayashi believes KMMP will experience continued success in the country because of its policy of giving back to the host country and contributing to its economic development.

“We are proud that we are contributing to the Peruvian economy by showing that we care about safety of the environment and its social institutions,” he said.

In line with that policy, KMMP’s corporate social responsibility programs in Peru are mostly focused on education and social justice.

Apart from providing technical training to prospective employees, the company also supports local communities by trading with them and providing skills and management training.


Peru 2019 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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