You are here: HomeNorthern Italy 2019 › Best Brands

Leonardo Fioravanti: Designing for good

Apr 02, 2019

“The car is the ultimate expression of personal freedom.”

That sentiment has been expressed by car aficionados so many times, it can be brushed aside as a cliche. However, when heard from Leonardo Fioravanti, the Italian engineer associated with Ferrari, the statement gains more credence.

Leonardo Fioravanti and the Sensiva

Responsible for designing several of Ferrari’s cars, including the iconic 365 GTB/4, fondly known as the Daytona, Fioravanti continues to inspire many a car designer with his passion for simplicity, function and speed. Having also conceived cars for Fiat and Alfa Romeo, Fioravanti has built a reputation as one of the world’s leading designers.

After leaving Fiat in 1991, Fioravanti joined a self-named architectural practice he founded in 1987 while working in Tokyo, and focused his work solely on prototypes, concept cars and hybrid vehicles. In the course of his long career, the Italian engineer has so far filed 30 international patents. The design studio is where he gets to live his childhood dream.

“For me, it is always function first,” said Fioravanti, who has Leonardo Fioravanti and Sensiva a fondness for Japan, having worked with Honda, Toyota and Lexus on their most iconic models. In creating new designs for cars, Fioravanti likes pushing materials to their limits.

Recognizing Fioravanti’s accomplishments, the Auto Galleria Luce in Nagoya organized an exhibit in his honor in 2016, while the Museo Nazionale dell’Automobile in Turin extended its “Rosso Fioravanti” exhibition this year until next January.

Not resting on his achievements. Fioravanti is planning more projects, all focused on innovating the world of mobility and firmly committed to functionality over form. Assisted by his two sons, Matteo and Luca, Fioravanti’s next project involves electric cars and

Fioravanti is optimistic about the future, including its links to Asia, particularly Japan and

China, where he, together with Matteo and Luca, is working with Technicon Design in Shanghai. Its work on hybrid models hopes to o­ffer a solution to air pollution, a common problem in fast-growing cities in Asia.

“The love of cars keeps you young,” said Fioravanti, a self-avowed optimist (“The good men in the world always outnumber the bad”), who believes in technology’s power to make the world a better place.

Northern Italy 2019 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

latest special Reports:

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.