You are here: HomeIreland 2018 › Japan's Partners

Toyota Ireland: Looking ahead to an innovative future

Oct 20, 2018

Steve Tormey has long had a deep affection for Japan, dating back to when he lived there as a young child. That fondness for the country is evident in the way he has steered Toyota Ireland, a 100 percent Irish-owned distributor of the Japanese car brand, to great success, earning the moniker of Ireland’s most-loved car brand.

Early this year, Toyota Ireland - the auto giant’s Irish-owned exclusive distributor in Ireland -and Toyota Financial Services launched a joint venture, Toyota Financial Services Ireland (TFSI), the first such partnership with a local distributor that hopes to facilitate car ownership in the country.

Toyota Ireland CEO Steve Tormey

“We see this as a vote of confidence of Japan in Ireland. Our decades-long relationship with Toyota, like Ireland and Japan, continues to flourish because of the shared commitment to work together and our ambition to build a better world for our children’s children,” CEO Steve Tormey said.

“In Ireland, you can try something and you’ll know very quickly whether it will work or not. They’re all very supportive of what we’re trying to do. Ireland is demographically well represented and it’s the perfect location to trial new ventures. You will quickly find out if it’s worth taking to the rest of Europe,” he added.

Meanwhile, Tormey has remained steadfast in highlighting Toyota’s commitment to innovation and making life better for Irish families.

“We build cars with lower emissions to improve air quality for everyone and help create a better world for our children’s children. While it was tough going for several years, our self-charging hybrid cars now account for over 50 percent of our mix. People are more aware that we need to do something to help build a better future, and that hybrid cars are the future,” Tormey said.

With the growing popularity of its hybrid cars and the car-sharing Yuko program in Dublin, Toyota Ireland is eager to embrace more innovation coming from the Japanese headquarters.

“We’re totally committed to the future. We look forward to reaching our first 50 years in Ireland, and the next 50 years after that,” he said.

Ireland 2018 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

latest special Reports:

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.