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Japanese mobile provider casts a widening net in America

MM Mobile started out as a simple venture. In 2015, Chihiro Shinzaki set up an 80 square foot kiosk inside a Japanese supermarket in San Diego to assist customers, mostly Japanese, with smartphone troubles and offer them a variety of wireless services. In just three years, the company has expanded to nine locations and now offers various wireless services.

MM Mobile Founder and Chief Operating Officer Chihiro Shinzaki (far left) at the opening of MM Mobile's second outlet in Fort Worth, Texas.

Since venturing into the United States, MM Mobile has worked closely with multiple domestic carriers. Last year, it got an offer from Forbes 500 company Verizon Wireless to support its business by setting up three new outlets inside Don Quijote in Hawaii, which is part of the discount store chain that has more than 400 locations across Japan.Shinzaki established his business inspired by the desire of MM Mobile’s parent company, MM Corp. Ltd. in Yokosuka, Japan, to venture overseas and provide a level of service that has consistently been praised at home. For more than 20 years, Japan-based MM Corp. has operated in the wireless sector in partnership with telecom giant NTT Docomo.

Following an assessment by Verizon Wireless of its customer service, MM Mobile later got a new offer to support the American carrier’s business in Texas. MM Mobile agreed to the proposed partnership in anticipation of the rapid growth of the state’s economy. In 2017, MM Mobile opened in six Verizon locations in the Dallas Forth Worth area and plans to open more locations in the state.

Building on its original mission to provide the best customer service at its wireless retail stores, MM Mobile has launched new products, such as smartphone repair, IT network engineering, cyber security, an online prepaid service called Amesma (aimed at Japanese residents who plan to come to the Unites States) and an online media service called mAmerica (aimed at Japanese in the United States looking for easy access to useful information).

Regardless of location, MM Mobile has emerged as one of the most dynamic Japanese SMEs in the United States.

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Texas 2018 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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