You are here: HomeGermany 2018 › Globalists

Germany 2018

Formulating growth toward a sustainable future

Dec 25, 2017

Asahi Kasei, a 95-year-old chemical manufacturer from Tokyo, established its European headquarters in Dusseldorf to be nearer to customers in high value-added industries and introduce new products more speedily.

Asahi Kasei Europe President Hideki Tsutsumi

“While Asahi Kasei has been creating value in Europe’s automotive, materials and medical markets for decades, the establishment of our European headquarters in Dusseldorf improves our service response time and allows us to anticipate our customers’ needs,” Asahi Kasei Europe President Hideki Tsutsumi says.

“In Europe, we have positioned ourselves as a leader in innovation by setting up a R&D center in North-Rhine Westphalia, Germany, and establishing technical partnerships with universities there,” Tsutsumi says.

In Europe’s automotive market, Asahi Kasei supplies environmentally sustainable resins, smart-sensing technology and technical fibers, all of which have passed stringent performance tests in Japanese cars.

Its Tufdene™ S-SBR rubber and Leona™ nylon 66, a heat-resistant and collision-proof filament, are among the raw material components of fuel-efficient tires.

In May 2017, Asahi Kasei unveiled AXKY, its first drivable concept car, which embodies the spirit of innovation of the company because it incorporates 27 of its own materials, components and systems.

“The AXKY concept car represents Asahi Kasei’s promise to be the leader in sustainability and smart mobility. By harnessing Asahi Kasei’s values, such as sincerity and creativity, we are able respond to present challenges and the future needs of the European market,” Tsutsumi says.

Industries and Sectors:

Germany 2018 was prepared for and originally printed in Forbes Asia magazine.

PDF of the printed report

latest special Reports:

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.