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Formulating growth toward a sustainable future

Dec 25, 2017
Credit : GMI Post


Asahi Kasei, a 95-year-old chemical manufacturer from Tokyo, established its European headquarters in Dusseldorf to be nearer to customers in high value-added industries and introduce new products more speedily.

Asahi Kasei Europe President Hideki Tsutsumi

“While Asahi Kasei has been creating value in Europe’s automotive, materials and medical markets for decades, the establishment of our European headquarters in Dusseldorf improves our service response time and allows us to anticipate our customers’ needs,” Asahi Kasei Europe President Hideki Tsutsumi says.

“In Europe, we have positioned ourselves as a leader in innovation by setting up a R&D center in North-Rhine Westphalia, Germany, and establishing technical partnerships with universities there,” Tsutsumi says.

In Europe’s automotive market, Asahi Kasei supplies environmentally sustainable resins, smart-sensing technology and technical fibers, all of which have passed stringent performance tests in Japanese cars.

Its Tufdene™ S-SBR rubber and Leona™ nylon 66, a heat-resistant and collision-proof filament, are among the raw material components of fuel-efficient tires.

In May 2017, Asahi Kasei unveiled AXKY, its first drivable concept car, which embodies the spirit of innovation of the company because it incorporates 27 of its own materials, components and systems.

“The AXKY concept car represents Asahi Kasei’s promise to be the leader in sustainability and smart mobility. By harnessing Asahi Kasei’s values, such as sincerity and creativity, we are able respond to present challenges and the future needs of the European market,” Tsutsumi says.

abl social federation: Casting a wider net

Dec 25, 2017
Credit : GMI Post


Founded in 2013, abl social federation began with an aim to spread free Wi-Fi coverage across Germany. After several projects with the public and private sectors, abl soon

abl social federation Founder and CEO Benjamin Akinci

developed its product into an omni-channel marketing portal.

Combining elements of digital customer communication at the point of sale, abl has more than 8,000 touch points in Germany, including 20 of the largest shopping streets in the country. Based on valuation, it is among the country’s five highest–earning companies under five years old.

With its headquarters in Nuremberg and an office in Berlin, abl also has set up operations in Switzerland, the U.A.E. and Singapore.

“Asia is a reference market that is growing and one of our target markets for the next years where we definitely want a market share,” says Founder and CEO Benjamin Akinci.

While planning its initial public offering this year, abl hopes to link up with technology partners to build a distribution model in Asia.

Germany 2018 was prepared for and originally printed in Forbes Asia magazine.

PDF of the printed report

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