You are here: HomeNorthwest USA 2017 › Washington State

Kibun Foods: Success with the right partners

Oct 27, 2017

When Kibun Foods Inc. entered the U.S. market in 1978, the Japanese company chose Seattle for its base because the city is renowned as the epicenter for Alaska pollock, the biggest ingredient used in its food products.

Nearly 40 years later, Kibun Foods (U.S.A.), Inc. has proven to be a valuable asset to the parent company through its three key departments: Traditional Products ImportsIngredient Exports, and Agriculture Exports.

Sales of Kibun’s Healthy Noodle line are expected to surge next year.

“As the only subsidiary outside Asia, our operations are very important to the group. We have a subsidiary in Thailand, which focuses mainly on manufacturing, while we focus on sales and marketing to the Americas,” Kibun Foods USA President Kentaro Aoki said.

With imports being a core focus of its business, Kibun USA added new items on a sales channel separate from its traditional Asian market distribution. Through retail giant Costco, the company launched Healthy Noodle, a sugar-free, gluten-free, cholesterol-free and dairy free alternative to traditional pasta.

“This is a game changer for us,” Aoki stressed.

This year, sales of Healthy Noodle are expected to be seven times higher than its sales in 2016.

“With the success of this product, we plan to introduce an Asian version of Healthy Noodle for distribution to Kibun’s Traditional sales and marketing networks in the U.S. this fall,” Aoki said.

Northwest USA 2017 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

latest special Reports:

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.