You are here: Home › Northwest USA 2017

Oregon: Japan’s strong, quiet partner

Oregon has enjoyed a long-standing relationship with Japan, dominated by its agricultural exports. Because the state has maintained the superior quality of its produce, such as blueberries, cherries, hazelnut and wheat, Japan, well known for demanding quality and freshness, has remained a loyal market.

With Oregon Governor Kate Brown

“We have a food and agricultural focus, with the largest areas being processed food and natural produce, like blueberries. Our largest export is wheat to Asia and a lot of that comes from rural Oregon. So it’s an opportunity for us to help expand their market,” said Governor Kate Brown.

Oregon’s municipalities and tourism agency have joined forces to promote the state in Japan. Apart promoting from its food and agricultural products, Oregon is also highlighting its skilled workforce, top quality universities, excellent urban planning and clean environment.

Eugene is the first city in the U.S. that committed itself to address climate change and adopt steps to build a completely green environment for all its residents, particularly in transport and housing. Ahead of hosting the IAAF World Track and Field Championship in 2021, the city has begun improvements on its transport system, parks and recreational areas.

“The city is a very desirable place to live in. Our focus on sustainability should drive the triple bottom line – good paying jobs, protection of the planet and economic development,” Eugene Mayor Lucy Vinis explained.

With Eugene Mayor Lucy Vinis

Meanwhile, the state capital Salem is pursuing projects aimed at improving social programs, primarily on housing and employment. In the process, it is focusing on workforce training, which should attract more foreign investments, especially from Japan. In welcoming more entrepreneurs and startups, Salem is building more incubators and shared workspaces, hoping it would also bring in small Japanese companies looking for cost-friendly locations as part of their overseas expansion.

With Salem Mayor Chuck Bennett

“The concept of growing existing businesses is very important to us. But, we also want to address the growing number of people who work from home and build support infrastructure that will bring them together and allow them to collaborate and share ideas,” said Salem Mayor Chuck Bennett.

Similarly, a new organization, Greater Portland Inc, provides services to companies wanting to expand or relocate to the area. It has nurtured relations with Japanese companies and hopes to convince successful brands like Ajinomoto and Shimatsu to expand their operations in the region.

“We are extremely fortunate to have Japanese investment here and grateful to have a relationship with that community. We want to show our commitment to further cultivate and nurture these in the future,” said Greater Portland Inc President and CEO Janet LaBar

With Travel Oregon CEO Todd Davidson

As Oregon witnesses growing foreign investments and interest especially from Japan, the state, through efforts headed by Travel Oregon, is also improving its tourism infrastructure and attractions.

Through its Oregon Road Rally initiative, the state assists tour operators and visitors create unique experiences. Travel Oregon has also partnered with Japanese schools in arranging student exchange trips, which comprise visits to farms, schools, scenic spots, wineries, breweries, beaches and mountains.

“Beautiful landscapes and activities are interspersed. What sets Oregon apart is a blend of natural beauty and welcoming people who truly want you to enjoy an authentic experience during your visit,” Travel Oregon CEO Todd Davidson said.

All the Posts:


Long-term business opportunities arise

Long-term business opportunities arise

By Jan Onghanseng - Jul 07, 2017

Northwest USA 2017 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

Next :  

Upcoming Reports from

Southern USA 2019

See Preview »

Global Media Inc. continues its tour of the United States with its upcoming Special Business Report on the Southern USA, covering the States of Flo...

France 2019

See Preview »

Tentatively set for publication in July/August 2019, the Special Business Report on France will examine France's strongest and fastest growing indu...

Portugal 2019

See Preview »

Global Media continues its coverage of the EU with the Special Business Report on Portugal for Foreign Affairs. Covering the business center of Lis...

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.