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SOG: Looking out for the health of women and their children

In June 2015, just four years after it was established, Singapore O&G (SOG) became the first publicly listed company on the Singapore Exchange that focused on women’s health. The successful listing was buoyed by the confidence of its co-founder, Dr. Victor Ng, that he could grow the company sustainably and expand its services around the region despite its specialized field.

Singapore O&G Co-founder Dr. Victor Ng

“For any business to be successful, you need to be focused on what you want to achieve. The job is a lot easier if everyone shares the same vision. For us, we continue to support all these different branches of women’s health through own mainstream obstetrics and gynecology services,” Ng explained.

Starting with two specialists in 2011, SOG now has eleven. And with the increasing number of births delivered by SOG specialists, the company sees pediatrics as its next growth area.

Following the IPO, the company also acquired a well-known aesthetic medical group that provided dermatological and aesthetic services mostly to women. SOG’s expansion into dermatology is the initial step into the development and distribution of a comprehensive line of medical skin care products, which will provide the company with a new growth pillar.

SOG is also looking to expand around the region, possibly forming partnerships or collaborations with doctors and clinics overseas to increase its brand exposure. Amid this rapid growth, the company has not lost sight of its core mission: to care for the overall health of women and children.

“Hopefully, we will establish every related specialty 15 to 20 years down the road. But every new pillar has to supplement some kind of branding back to the company’s mainstream services,” Ng stressed.

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Singapore 2017 was prepared for and originally printed in Foreign Affairs magazine.

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