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Fujitsu Frontech continues to change the game in a digital society

Jul 26, 2017


Fujitsu Frontech North America (FFNA), one of the group companies of Japanese information and communication technology giant Fujitsu, has remained the leader in providing front-end technology solutions to the North American market for over 30 years.

Fujitsu Frontech North America President and CEO Michitaka Sugawara

“In North America, FFNA has a strong presence in the retail and financial sectors through our self-checkout and currency handling technology respectively,” CEO Michitaka Sugawara said. “In fact, our currency-handling portfolio has experienced the largest growth over the past couple of years. Retailers are beginning to understand the costs of manually handling cash in the front of the store and in the back office cash rooms of larger retailers.”

“Self-service continues to grow and expand into new markets. We now offer small versatile footprints, support for cash management and quick ‘impulse’ purchases, while providing better customer service. This allows our customers to grow into new businesses and revenue opportunities,” he added.

Having established a strong reputation in front-end technology, FFNA has also launched several new, revolutionary products: the Washable UHF RFID Tag, the industry’s smallest and flexible washable tag for linens, garments and high fashion apparel and PalmSecure, a palm vein pattern recognition technology with exceptional authentication accuracy.

The washable RFID tag is already being used by large international companies, such as Disney, Universal Studios and many hotels like Resorts World, Wynn Resorts and Westin Hotels to keep track of garments, while PalmSecure is highly accepted in the health care and financial services market for fast and secure customer authentication.

After several decades in the U.S. market, FFNA continues to focus on research and development to combine new technologies to meet the ever-changing digital needs of its customers.

“This flexibility is our differentiator. We adopt new digital technologies and work with partners to co-create breakthrough solutions and increase our customers’ business value. This is the key to our success in digital society,” Sugawara stressed.

Southern California 2017 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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