Starting out from humble beginnings almost three decades ago, Wipasz CEO Józef Wisniewski sought to contribute toward not only feeding Poland and the world, but also improving overall health and quality of life through world-class produce.
“We traveled around the world to learn how factories were working. We brought home that knowledge and built our own facilities,” he recalls. “Today, Poland has become one of the top players in Europe for poultry, thanks to the efforts of everyone in this sector.”
Starting out with only five employees, Wipasz now employs 1,600 people and operates one of Europe’s most technologically advanced processing plants, which runs on Meyn-Ishida equipment.
“We will continue to invest in modern facilities in order to prepare one million chickens every day,” says Wisniewski, who is working to increase access to foreign markets.
“Sixty-five percent of our business is in exports. That said, we think Southeast Asia and Africa still have tremendous growth potential for business development. We remain very open to partnerships with companies that share our values of transparency and fairness,” Wisniewski says.
Staying faithful to its mission to improve the quality and nutritional value of its produce, Wipasz also built a new laboratory and R&D center to develop better feed, which would eliminate the need for antibiotics in the whole process, while integrating health-boosting ingredients, such as omega-3 fats.
“By making our own feeding stuffs, we have the advantage of maintaining complete control over the whole process of getting the meat to our customers’ tables. We want to provide them with more than just meat. We want to also improve their health,” he says.