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Sweden 2016

Real-life Escape Games Redefine Entertainment

Dec 12, 2016

Imagination. Creativity. Adrenaline. Adventure. These are just some of the elements of the genuine rush that many gamers equate with fun.

Growing more popular globally, escape-room games require players to free themselves from captive surroundings using their creativity and problem solving skills.

Opened in 2013, Fox in a Box introduced Europe to this innovative and exciting genre of entertainment. “You pay us to lock you up in a room,” CEO Bob Melkus simplifies the concept. 

Escape-room games: providing a new key to having fun.

Fox in a Box, a name inspired by one of nature’s most cunning animals, continues to redefin­ the genre by creating more meaningful and mission-based challenges, all anchored in well-integrated stories and tailored for small, intimate groups.

“We set up our games for between two and six players and incorporate a story. At Fox in a Box, you play only with your friends, family or colleagues, not with strangers. This only enhances the experience,” Melkus explains.

Aside from local and visiting enthusiasts, Fox in a Box also markets itself to companies looking for fun and effective team -building exercises. Based on the many customer reviews, it has succeeded tremendously.

Today, the business has expanded to 28 locations worldwide, including the United States, India and Jordan, thanks to a widening network of franchise partners, many of whom discovered the genre as visiting players.

“We want to bring this beautiful game to the world with partners who are passionate about doing something fun. We are now looking to expand not only through franchising, but also to share our vast experience through business-to-business consulting,” Melkus says.

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Sweden 2016 was prepared for and originally printed in Forbes Asia magazine.

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