Despite working in a small market the past 21 years, Brunei’s leading telecommunications provider, DST, remains strong and successful because of a continuous effort to understand its customers’ changing lifestyles and expectations.
Given the challenges of a limited market, DST formed various strategies to address demand and keep up with fast-changing consumer preferences. With access to the latest developments around the world, Bruneians, like other consumers, have become more demanding of the types of products, services and technologies.
These include making large-scale investments in infrastructure and technology, while ensuring that these strategic investments provide long-term financial viability and stability.
“Expectation is high among consumers, especially because they have more international exposure and access to new technologies. We have to think clearly about what, when and how we invest, especially because consumers have changing expectations. We have to make sure that what we introduce have the right returns and we must keep up,” CEO Suhaimi Hussain said.
At the same time, DST closely communicates with its business partners to gain a clearer picture of the industry and what it can offer next. One of these partners is NEC Corp. from Japan.
“As we collaborate with experienced industry players, we are also engaging in a long-term business partner relationships that will allow us to rise to a different level, achieve our goal and meet customer demands,” Hussain said.
Recently, DST invested in a regional telecommunications company in a bid to create more strategic partnerships.