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Clear, steady connections between Japan and GHK Brunei

Sep 28, 2016


A retailer of premium automobiles in Brunei, GHK Motors is the exclusive distributor of Mitsubishi and Daihatsu vehicles in the country. Since its inception, the company has boasted a connection to Japan.

 

GHK Motors Founder Pehin Dato Goh King Chin. Credit: GHK Motors

After working for the government as a customs officer from 1964 to 1970, Pehin Dato Goh King Chin founded GHK Motors, which sold used cars for the first three years.

Early success encouraged him to sell new models, and GHK obtained a franchise from Daihatsu Motor Co. to sell its cars and light trucks in 1974.

As sales grew sharply, GHK focused on customer and aftersales service by sending mechanics and engineers to Japan to learn the latest advances and techniques in car repair and service. Along the way, it readily adopted the latest technologies.

In 1979, GHK Motors achieved another milestone when Mitsubishi Motors Corp. awarded the homegrown dealership sole distributorship of the Mitsubishi cars and trucks. As GHK brought in these vehicles, it nurtured a preference for Japanese brands and increased market share for these giant automakers.

Aside from Mitsubishi and Daihatsu, GHK Motors also distributes Chevrolet, Chrysler, Jeep and Perodua models.

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Brunei 2016 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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