“Virginia is for Lovers” has been the long-standing and iconic slogan of the state, dating back to 1969. Defying decades of usage, those words have remained relevant as a new generation of tourists discover more reasons to visit one of the original American states.
Virginia is still a top destination for visitors with a keen interest in the history of American independence. In fact, National Geographic ranks Virginia as a top tourism destination in 2016.
“This country was started in Virginia in 1607, making us the cradle of American history. Going to Colonial Williamsburg is one of the top attractions for our Japanese visitors,” Virginia Tourism Corporation President and CEO Rita McClenny said.
Aside from history, Virginia has become an exceptional site for adventure and nature travel, with its breathtaking mountain views, 36 state parks and world class beaches.
To celebrate the centennial of the U.S. National Parks Service, all national parks in Virginia, like the popular Shenandoah, will offer free admission on certain days.
Meanwhile, Virginia has also gained much acclaim over the years for its food, wine and gastronomy scene.
From the Virginia Oyster Trail (the state is the East Coast’s oyster capital, boasting eight distinct kinds, each with a unique flavor), to the 250 wineries, 100 craft breweries and several distilleries, the state has continued attracting visitors from all over the world, including Japan.
“We have a wonderful daily service to and from Tokyo,” said McClenny. “For anything that you would love in a vacation, you can find it in Virginia. That’s why Virginia is for lovers.”