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Canadian Icewine Captures Taste of Growing Asian Market

Jul 09, 2015


Richard Slingerland of Pillitteri Estates Winery examines Cabernet Sauvignon Icewine during harvest.

Pillitteri Estates Winery is a family–owned and –operated winery established in 1993 by Gary and Lena Pillitteri. Today, Pillitteri has grown to become the world’s largest estate producer of Icewine and produces more than 100,000 cases of wine per year.

Over the past 20 years, Pillitteri Estates Winery has been honored with more than 750 wine awards, at both domestic and international competitions, the most recent being ‘Red Wine of the Year’ for the 2010 Appassimento Cabernet Franc at the Ontario Wine Awards and a gold medal for Riesling Icewine at Decanter World Wine Awards.

For more than 15 years, Pillitteri has been dedicated to promoting Canadian wines around the globe, making it one of the world’s most widely recognized Canadian wine brands.

Currently Pillitteri exports to 32 different countries in Central and South America, Australia, Europe and Asia, with a large focus on China, Hong Kong, Japan, Korea, Singapore, Taiwan, and Malaysia.

Pillitteri has been working in the Chinese market since 1999, establishing itself as the world’s premier brand of Icewine in the country.

 As a VQA (Vinters Quality Alliance) winery, Pillitteri takes pride in what they do and recognize that there is still much more room for growth.

Canada 2015 was prepared for and originally printed in Forbes Asia magazine.

PDF of the printed report

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