American-owned Applied Predictive Technologies, the world’s largest purely cloud-based predictive analytics software company, announced in April that the Skylark Group has licensed APT’s Test & Learn software.
Skylark will be using the software to test a variety of critical business issues, including promotions, pricing, chirashi (newspaper inserts) and remodels to accurately measure the impact of such initiatives and target program rollouts.
An advanced test management solution, APT’s Text & Learn software helps organizations efficiently design and execute tests to analyze a variety of programs. It also allows them to accurately understand the profit impact of new programs, identify which areas or customers respond best and fine-tune elements of the program to maximize profitability.
Headed by Chief Executive Officer Anthony Bruce, APT currently works with more than 100 companies across the globe, including Walmart, Starbucks, Procter & Gamble, Subway and Hilton Hotels. With offices on the East and West coasts of the United States, APT also has regional offices in Taipei, Tokyo and London.