Before the original tech boom of the 1990s, Japan was a global hotbed for high-tech innovation. Japanese companies impressed the world with highly coveted electronic products and gadgets.
With the rise of Silicon Valley, Japanese leaders, including Fujitsu Semiconductor America, adapted swiftly to the changing demands and landscape of the industry.
From its headquarters in Sunnyvale, FSA provides industry-leading semiconductor products, integrating hardware, and software to create intelligent, cost-effective platforms that reduce the development time for advanced, environmentally friendly solutions required in the global consumer, communications, automotive and industrial markets.
These include imaging, graphics, memory and other products.
President Satoru Yamaguchi believes it is vital for FSA to be in Silicon Valley.
"In the Bay Area, there are very many venture capitalists, lawyers, incubation centers, universities and other factors that support start-up companies. Being located at the heart of innovation, we have access to all those resources that are determining the future of the market," Yamaguchi said.
Doubling as a marketing and sales branch for the Fujitsu parent company in Japan, FSA succeeds in the United States because of the local knowledge provided by its workforce, which is 85 percent American.
"The more innovation that comes out of America, the more important Fujitsu becomes. America is Fujitsu Semiconductor’s most important market, so we are definitely committed to the U.S. and our customers here," Yamaguchi said.