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Sony Inter-American

Wowing Latin America for more than 40 years

Oct 03, 2013


Sony Inter-American President Takuzo Fujimoto

“Here at Sony, we focus on providing products that have an unmistakable ‘wow’ factor,” said Sony Inter-American President Takuzo Fujimoto.

Recently, the Japanese electronics giant did just that in Panama, when it launched the Sony 4K Bravia TV, the latest of its High-Definition televisions that boasts four times more individual pixels than its previous models.

Also featuring advanced picture processing, Sony’s 4K Bravia TV has further enhanced the viewing experience.

Committed to constant improvement, Sony has achieved enviable success in Panama and the rest of the world by adapting to the fast-changing demands of the market, and providing a seamless and more enjoyable experience for all its users.

“The key is to create this experience through complementary products. So, we make TVs and speakers that can communicate with each other wirelessly through the Sony Xperia mobile phone, for example. We aim to improve their lifestyle, their quality of life,” explained Fujimoto.

“Our image here has a very high profile. We are very pleased with the kind of brand recognition that we enjoy in this region. This year, we are introducing new mobile device models — the Sony Xperia and Sony Tablet,” he added.

Sony’s Xperia smartphone has proved a bestseller around the world.

That success has come because Sony was among the first Japanese companies to set up its Latin American operations in Panama. Since 1970, Sony Inter-American has expanded to oversee business in eight nearby countries in Central America and South America (Ecuador and Venezuela), and assumed a more important profile in the parent company’s global strategy.

Note: This Special Report on Panama originally appeared in The Japan Times on October 30, 2103 (Credit: Philippe Le Saux

Panama 2013 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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