You are here: HomeColombia 2013 › Japanese Brands


Toyotas ever-reliable partner

Jun 01, 2013

Federico Pfeil-Schneider, President of Distoyota

Japanese vehicle maker and global giant Toyota could not be in more competent hands in Colombia than those of Distoyota, which has had 46 years of experience in the business of vehicle distribution.

“The best way to deal with the Japanese is by direct contact, so that you build trust. It’s something very German and very Japanese,” said President Federico Pfeil-Schneider, who flew to Japan in 1976 to meet with the Toyota Motors president at that time and secure business as an official distributor.

With the entry of other competing brands the past few years, business has grown more challenging, a change that Distoyota viewed as an opportunity to redefine the rules.

“When we saw it in Distoyota, we began a drastic change in our dealerships,” said Pfeil-Schneider.

The very first change made was improved communication between the importer and the dealer via homegrown, Internet-based software that allows any dealer to check for available spare parts or inquire about stocks in real time with the warehouses. The program even tells dealers which warehouse is closest to them.

The second improvement was better connectivity with clients.

“We have 35 special mobile workshops that guarantee our presence across the country. That allows us to overcome the lack of infrastructure in the country and be able to go to our clients using our rolling workshops,” Pfeil-Schneider explained.
In fact, Distoyota set up in-house shops to fulfill the needs of clients located in remote places, such as mining companies.  “We have our own guys with our own spare parts to serve them and offer them special discounts,” he said.

Distoyota is very proud that its customers, upon buying a vehicle, will enjoy a worry-free experience for three years or 100,000 km.
“They do not have to worry about anything — maintenance, brakes replacement and oil change — because we pay for them,” he said.  The three-year warranty has created a base of loyal clients who return after three years to purchase a new Toyota.

Distoyota has also defined punctuality in delivery. Because the distributor owns its own fleet of car transporters, while others normally rent them, it is able to bring the new cars from the port to its very excited clients in a very short time.

“Forty-six years of working with Toyota has taught me that, in the car industry, there is no better associate than a Japanese car manufacturer, like Toyota”

- Federic Pfeil-Schneider, Distoyota President

Creating a more personalized experience for its customers, Distoyota set up its own call center. The effort appears to have paid off.
“While the automotive market has shown a general slump in sales, Distoyota has not only held on to its top position, but also boosted its sales,” said Pfeil-Schneider.

And with the economic partnership agreement between Japan and Colombia on the horizon, Distoyota plans to expand its presence in the country even further, a clear commitment to a highly successful bilateral venture.

There is no doubt that Distoyota is an example of a successful Japanese-Colombian partnership. Its commitment to the brand is strong.  “Forty-six years of working with Toyota has taught me that, in the car industry, there is no better associate than a Japanese car manufacturer, like Toyota,” he said.

Seven years ago, Distoyota aspired to be best in service and, in that brief a time, the company has certainly attained its objective, while also gaining more loyal clients, employing the Japanese way.


- Originally prepared by Global Media for The Japan Times Special Report on Colombia 2013 (Credit: Philippe Le Saux)


Colombia 2013 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

latest special Reports:

Upcoming Reports from

How do you grow cities? Mayor Ross of Arlington, Texas answers

See Preview »

Dubbed the entertainment capital of North Texas, Arlington gets around 49 million visitors every year. The city has spent more than $250 million bu...

Nakazawa Insurance Services: Protecting people and businesses for 20 years

See Preview »

Expanding overseas, particularly to a country with a different language, can be a daunting task for any business. With Japanese companies having to...

Farmers Branch: Discover a green, charming corner of Texas

See Preview »

Located just outside Dallas and within the Dallas-Fort Worth metroplex, Farmers Branch is a small city with a long history that stretches back to t...

Vogrig: Guardians of a sweet tradition

See Preview »

There are many tales surrounding the origin of gubana, a fruit- and nut-filled cake from Northern Italy that was traditionally baked to celebrate i...

Comune di Parma: Giving the world a taste of its rich food and culture

See Preview »

Parma may need no introduction to millions of serious food lovers around the world. The origin of the sought-after Prosciutto di Parma ham and the ...

Collegio di Milano: Preparing top students to conquer to world

See Preview »

An initiative of public and private organizations and businesses, Collegio di Milano was founded in 2003 on an idea to bring together outstanding I...

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.