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Aviomar S.A.

Aviomar benefits from flexible management

By Philippe Le Saux
- Nov 01, 2013
Credit : GMI Post

Aviomar President Felice Snider

Starting as a freight forwarder agent 54 years ago, Aviomar S.A. has expanded into a full-service logistics group, which employs more than 440 people and offers bonded warehousing (Snider Y Cia.), customs handling (COLVAN S.A.), relocation services (LARM Colombia) as well.

“When the large international players came into Colombia, we decided to specialize in door-to-door household goods removals and expatriate relocation. Today, we control 65 percent of the market, and customs statistics will prove that,” said President Felice Snider, the son of the company’s founder.

“We also have the only bonded warehouse set up inside the cargo terminal at Bogota’s El Dorado International Airport, which reduces the lead time for our customers. What we aim for is to be able to clear goods at the airport within 24 hours. We are in the process of establishing 24/7 operations at the airport,” he added.

As the company grows, Snider has recognized the importance of remaining flexible and adjusting to increasing competition in the industry.

“What sets us apart is that we want our customers to become our friends. In order to compete with the larger players, we need to be more flexible than them. So, as a service provider, we need to adjust our processes and procedures to fit our customers’ needs, and not the other way around,” he said.

As trade relations between Japan and Colombia recover to previous levels, Aviomar is ready to renew its commitment to serve the Japanese business community in the country. “At one point, many Japanese left Colombia. As they start to come back, we look forward to working with them again,” stressed Snider.


- Originally prepared by Global Media for The Japan Times Special Report on Colombia 2013 (Credit: Philippe Le Saux)

Carlos Ulloa - President Gerleinco

Gerleinco welcomes more Japanese investments

Nov 01, 2013
Credit : GMI Post

Founded in 1916, Gerleinco is the oldest and largest maritime agent company in Colombia, and has moved into full-range logistics services, with a special focus on the country’s booming energy sector.

A partner of Mitsui OSK Lines (MOL) for 37 years, Gerleinco attributes its success to this longstanding relationship and its steadfast adherence to Japanese values.

“We have a very active relationship with MOL, so we know Japanese culture. During all these years, we’ve learned from them. We have firm and strong ties with a lot of trust, and that’s why they put their business in our hands,” stressed President Carlos Ulloa.
“We become a partner and a friend to all the Japanese companies that work with us. We understand their culture; we know what they want and how they want it; and we offer quality,” Ulloa added.

In the past few years, Gerleinco has grown an average of 25 percent a year as it took part in the largest oil and gas projects in the country as a logistics provider for exploration and production. Its onshore jobs include Reficar and Oleoducto Bicentenario, while its offshore projects involve companies such as Chevron and Petrobras.

“We have the experience in transporting heavy machinery from any port around the world to any place inside the country,” said Ulloa.
Through affiliated companies, Gerleinco offers a full range of logistics services covering shipping agency, maritime transportation, freight forwarding, inland transportation, project logistics, customs clearance and warehousing.

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Carlos Guillermo Aragon Farkas - President FAM Group

Navigating toward success

Dec 31, 1969
Credit : GMI Post

FAM Group was established in 1991 as three industry veterans recognized Colombia’s need for a full-service logistics and transport provider. Today, it is among the country’s leaders in terms of volume of containers and container inland logistic control movements.

As the Colombian agents of American President Lines and Singapore Airlines Cargo, FAM Group has navigated its way to continued growth amid intensifying competition and rapid changes in the global industry.

“Colombia is unlike other Latin American countries. Our largest populations live in the mountains, far away from the coast. Any kind of logistics or maritime transportation must have a road mentality and inland locations to manage the business. Our strength is local knowledge. We know exactly how things work here,” explained President Carlos Guillermo Aragon Farkas.

FAM Group’s attentiveness to global trends has also put it ahead of the competition and in a better position to serve its clients, many of whom are Japanese.

“Nowadays, maritime transportation is a highly globalized concept. The system is based on very big cargo. These large carriers can obviously not cover every port. This is where feeder services come into play. This is where we, as small investors, are looking to contribute. If a shipping line wants to be in the global picture, they must have a foot in Japan,” stressed Aragon, who has nurtured a deep fondness for Japan after having lived in the country for many years.

“I think it is much more difficult to transact with the West than it is with Japan. The moment the Japanese say ‘yes,’ you can count on that commitment to last. The bond goes beyond price and results. We have true partnerships, real friendships. I know that I have friends in Japan, and I can assure them that they have one here in Colombia,” he added.

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Colombia 2013 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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