Global automotive giant Toyota commemorated the 30th year of World Water Day on March 22 with a fresh commitment to support all efforts around the world to ensure the sustainable use of water.
First observed in 1993, World Water Day is an initiative of the United Nations that is in line with one of its 17 Sustainable Development Goals, which is “to ensure availability and sustainable management of water and sanitation for all” by 2030.
Toyota, in a statement released on March 22, said it recognized the importance of water and the resource was one of its four environmental sustainability focus areas. The carmaker’s water use strategy emphasizes “stewardship,” adding that the use of water must be socially equitable, environmentally sustainable, and economically beneficial.
According to Toyota, it can achieve sustainable water use and management through a process that involves all stakeholders in its on-site and watershed-based actions. Toyota also pointed out it works closely with local environmental groups to protect water quality.
The Japanese company’s commitment to excellent water stewardship is be summarized in 4Rs: Reduce, Reuse, Restore, and Reach Out. Toyota’ has cut its use of freshwater, invested in new technology to reuse water multiple times, worked with local communities and governments to restore and protect sources of water, and reached out to various stakeholders and partners to improve the environment and develop water reduction plans and targets.