The Milan-based creative agency Japan Italy Bridge is confident it has the communication and marketing expertise needed by Italian brands that want to make a big splash in Japan, as well as Japanese brands that want to break into Italy.
“Japan and Italy are very similar on many levels. I like to say that we are two pieces of the same puzzle. We are a perfect fit because where Italy is weaker, Japan is stronger; and where Japan is weaker, Italy is stronger. By working together, we can enhance each other,” Japan Italy Bridge Founder Erika Panzeri told GMI POST.
Panzeri and her team help their clients by promoting their brand, products and activities through digital platforms, social media and organized marketing events, like store openings and product launches. To boost effectivity, the agency can also build a website, create content, produce videos, and manage social media accounts.
Panzeri always believed that a strong online presence added a lot of value to any project, company or brand on an international level. Since the Covid-19 pandemic hit, the value of online presence became even more important. While physical marketing remains important, she saw that digital marketing allows companies to reach all four corners of the globe with much more ease if done properly.
“Japan and Italy are both beautiful countries. We share more things in common than we think. Open your minds, open your eyes, and focus on the similarities. Focusing on the positive, we both have a huge love for food, culture, and nature. Our cultural backgrounds comes from years and years of history. Our minds are more similar than we think,” she said.