The birthplace of Christopher Columbus, Genoa in northwestern Italy played a vital role in the discovery of the New World and occupies a prominent place in the history of global trade. The city, the country’s sixth-largest, is reasserting its strengths as an ideal location as a business hub.
“Genoa is located in the region of Liguria. We have France to the west and Tuscany to the east. In the north, we have the Piedmont and Lombardy regions. We have the sea in front. Because of the ports of Savona and La Spezia, we can say that Liguria’s first industry is the port,” said Pietro Costa, managing director of the World Trade Centers Association in Genoa.
“The main activity of WTC Genoa is to help medium-sized companies establish their business abroad. We do a check-up of the company, understand its business, know its size, and dive deep in order to identify the right market and help it reach its goals,” Costa added.
To assist these companies further, WTC Genoa assists in organizing trade shows, setting up booths, and helping them meet potential international investors and partners.
Famous around the world for its locally-produced wine, olive oil, and food, particularly its pesto sauce, Genoa has more than 3,500 businesses located within the vicinity. The port moved 3 million containers of cargo last year and wants to double that number in 2023.
Given its connectivity and infrastructure, Genoa has so much potential, according to Costa, who is excited to bring together Italian business and international companies, especially those from Japan. As a special agency of the local chamber of commerce, WTC Genoa also has access to around 80,000 companies across the region.
