You are here: HomeSouthern Usa › JASA: Understanding culture builds better businesses

JASA: Understanding culture builds better businesses

By Ryan Cardenas
-    Oct 27, 2022
Credit : GMI Post

Established in 1989, the Japan-America Society of Alabama supports Japanese businesses in the state by building friendships and fostering understanding through, among other things, the promotion of culture, education, and investment opportunities.

Japan America Society of Alabama Executive Director Brian Hilson

JASA Executive Director Brian Hilson believes that a Japanese company’s understanding of a community’s culture is an integral part of a being a good business community. He said those in community leadership positions must ask themselves: What is needed for a Japanese company's relocating employees to feel at home? Where will their children get their education? Will there be quality activities outside of work for them?

“For a Japanese company to thrive, the community in which it is located must satisfy certain business requirements, such as workforce and infrastructure. However, the community must also understand and be responsive to what we refer to as ‘soft’ or personal issues that are important to the company, its employees and their families. This includes issues such as education, culture, health care, entertainment, and much more,” he said.

According to Hilson, paying attention to and learning the historical context of relationships also help companies and communities develop stronger bonds.

“We've had a long and very successful history of helping Japanese businesses grow in Alabama. Our knowledge and experience enable us to be more empathetic and better prepared to provide an avenue to promote personal and professional relationships between the American and Japanese people of Alabama,” Hilson said.

The first major industrial investment for a Japanese company in Alabama was Sony Corporation in 1969. More than 50 years later, Alabama has more than 80 Japanese companies from a wide range of industries.

Much like Daikin, Honda, Toyota, Mazda-Toyota and other top Japanese companies that have found great success in Alabama, all businesses have one requirement in common:  the ability to attract and retain productive and loyal employees. “We are confident that the ability of the state and each community to deliver and maintain a reliable workforce and support each company’s unique needs positions Alabama for continued strong Japanese business growth,” he said.

Business opportunities in Latin America for Japanese companies

Thanks to Texas' proximity to the emerging markets of Central and South America, several major Japanese companies with significant investments in L...

The Evolving Military Balance in the Taiwan Strait

Panelists discuss the risk of an armed conflict between the United States and China over Taiwan and how the United States should adapt its defense ...

Young Professionals Briefing: The Future of Democracy Around the World

Panelists discuss democratic backsliding, the rights of marginalized populations living under authoritarian regimes, and the prospects for and obst...

TWSE: Cultivating Growth

When gauging a country's economic prospects, analysts first study the historical performance of its financial market and activity that characterize...

Philippines' top EdTech startup secures Series A funding as it boosts reach and engagement

Edukasyon, the leading education technology platform in the Philippines, recently closed its Series A financing round, joined by Asian and European...

Japanese carmakers: A vital part of the U.S. economy

Over nearly four decades, Japanese-brand automakers have built up a vast American presence. It has made a cumulative manufacturing investment of ab...

Casino slot manufacturer attributes success to hard work, vision, and dedication to core values

Japanese gaming giant Konami has invested heavily in Las Vegas, setting up a huge head office in the city from where it develops and markets indust...

Reaffirming a commitment to create equal opportunity

Tracing its origins back more than a century, LHAG has nurtured a reputation for excellence and expertise in dispute resolution, international arbi...

Malaysia: A fresh start

Ten months since historic elections that rocked the nation's political landscape, Malaysia, once again headed by Prime Minister Mahathir Mohamad, i...

latest special Reports:

Upcoming Reports from

MG Group HR Services: All about top talent and meaningful connections

See Preview »

Serving both local and multinational companies in Serbia for more than 17 years, MG Group HR Services has set the standard in the country's human r...

Chattanooga, TN: Opening the doors to Asia

See Preview »

Following the protracted global economic slowdown that resulted from the Covid-19 pandemic, many cities across the world are well on the way to rec...

Florida: A trillion-dollar economy in the big leagues

See Preview »

Since the beginning of the Covid-19 pandemic, Florida has experienced a boom in its property, financial services, tourism sectors, to name just a f...

Auburn City, Alabama: If you build it, they will come

See Preview »

Auburn in Alabama has remained steadfast in its commitment to become an attractive and safe city, an environmentally conscious community, and one t...

Blount County EDC take small, sure steps towards growth

See Preview »

Situated between Birmingham and Huntsville, two of Alabama's largest cities, Blount County has harbored huge ambitions for the 12 municipalities th...

Townhouse 27: Feels just like home

See Preview »

In the global hospitality industry, big is not necessarily better. In the past several years, the trend for cozier properties and customized servic...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.