You are here: Home › It's closer than you think

It's closer than you think

   Mar 15, 2019
Credit : GMI Post

As the world’s two largest economies engage in talks aimed at scaling back their trade dispute, New Zealand has reaffirmed its commitment to free trade. Last October, the country ratified the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

With its large number of export-focused industries, New Zealand has had to be pragmatic about trade, given the size of its economy and its geographic distance to the world's largest markets. It was the first developed country to sign a free trade agreement (FTA) with China, its largest trading partner followed by Japan and Korea.

“We are a geographically isolated nation that places huge reliance on the economic benefit derived from engaging in trade. We need some predictability around that and that is why we really focus and support multilateral agreements,” explained Prime Minister Jacinda Ardern, who expanded New Zealand’s FTA with Singapore and initiated new trade talks with the European Union.

According to the Ministry of Foreign Affairs and Trade (MFAT) and New Zealand Trade and Enterprise (NZTE), about 70% of Kiwi exports, valued at close to US$29 billion, go to countries in the Asia-Pacific, with the bulk of those goods coming from the country's agricultural sectors, such as dairy, meat and poultry, fruit, horticulture and wool.

Capitalizing on the country’s clean and green image, home-grown food producers such as Fonterra (milk), Zespri (kiwifruit), Mainland Poultry and Comvita (manuka honey) have found huge success in Asia, establishing a strong brand presence with millions of consumers. The country’s distance from many countries has isolated it from avian diseases that could have infected its poultry and eggs, making New Zealand one of the world’s most trusted food suppliers.

Beyond agribusiness, New Zealand is keen to share its know-how with the rest of the Asia–Pacific. With fewer than 5 million people, New Zealand still imposes an assertive presence within the global culture of innovation.

Through the efforts of the Ministry of Business, Innovation and Employment (MBIE) and the government agency Callaghan Innovation, among others, the country has created a dynamic ecosystem for start–ups that presents profitable opportunities for Asian investors.

“We’ve been doing quite a bit of work in making sure that we encourage early–in–cycle innovative companies. But then as they grow and need to scale, there is an opportunity for some investment from Asia,” MBIE Chief Executive Carolyn Tremain said.

New Zealand’s regulatory framework ensures the protection of intellectual property without being too restrictive, which has allowed the technology sector to flourish. Innovative companies like Xero and Rocket Lab have already gained global recognition for their technological achievements, while fast–growing companies such as Aquafortus, Robotics Plus, Revolution Fibres and Lanaco are setting their sights on aggressively expanding to Asia. Ranked the least corrupt country in the world by Transparency International and the easiest place to do business in the world by the World Bank, New Zealand is taking its state sector

solutions to the world. It set up the Government-to-Government Partnerships Office (also known as G2G Know-How), which is jointly overseen by MFAT and NZTE, to share its expertise in areas such as agribusiness, disaster management and education with other governments.

Kiwi companies, such as Datacom, have significantly contributed to building New Zealand’s IT infrastructure and are eager to share its expertise by participating in projects in the Association of Southeast Asian Nations (Asean) region.

The combination of stability and agility has also helped New Zealand to establish itself as a conduit for foreign investment between Asia, Oceania and the Americas.

The New Zealand Stock Exchange and its subsidiary Smartshares, for instance, have created a pathway with exchange traded funds that will make New Zealand a cost-competitive and lucrative market for Asian investors.

How do you deflect a controversy? Keigo Oyamada blames the media

Musician Keigo Oyamada cries foul over how he was portrayed in a pair of magazine articles that ended up causing him a job at the ...

The Future of Pakistan-U.S. Relations: A Conversation With Makhdoom Shah Mahmood Qureshi of Pakistan

Foreign Minister Makhdoom Shah Mahmood Qureshi of Pakistan discusses Pakistan's relationship with the United States and the quest for peace and sta...

Why Economics Needs Anthropologists

Gillian Tett, chair of the editorial board (U.S.) of the Financial Times, is the author of Anthro-Vision: A New Way to See in Business and Life. Sh...

Sendai throws weight behind efforts to develop tech for disasters

Companies in the Tohoku region are developing apps to help with the distribution of relief supplies and the management of evacuation centers.

Philippines' top EdTech startup secures Series A funding as it boosts reach and engagement

Edukasyon, the leading education technology platform in the Philippines, recently closed its Series A financing round, joined by Asian and European...

Japanese carmakers: A vital part of the U.S. economy

Over nearly four decades, Japanese-brand automakers have built up a vast American presence. It has made a cumulative manufacturing investment of ab...

Apple issues emergency security updates to close a spyware flaw

The spyware, called Pegasus, uses a novel method to invisibly infect Apple devices without victims’ knowledge.

Malaysia: A fresh start

Ten months since historic elections that rocked the nation’s political landscape, Malaysia, once again headed by Prime Minister Mahathir Mohamad, i...

SilTerra: Defining tomorrow in Malaysia today

Globally ranked 16th by Gartner in the pure-play foundries category, SilTerra clearly punches above its weight. Originally set up in 1995 as a semi...

latest special Reports:

Upcoming Reports from

Education in Western Europe 2021

See Preview »

GMI Post is putting together the first-ever Guide to Education in Western Europe to be published in Mandarin in Forbes China magazine in mid-2021. ...

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.