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Rethinking the notion that hot weather means increased consumption in wake of Japan’s scorching summer

By Philip Brasor,Masako Tsubuku
- via The Japan Times    Oct 12, 2018
Credit : Contributing Writers

Pedestrians cross a street in Tokyo on Aug. 2. Due to this summer's scorching weather, retail sales increased for many items, from air conditioners to skin care products, while others didn't benefit as much as expected. | AFP-JIJI

Japan seems to suffer more than its fair share of natural disasters, and this past summer was especially bad. In addition to two earthquakes that resulted in considerable damage, there were strong storms that killed dozens and forced thousands to flee their homes.

Some people are saying that this summer’s run of extremely high temperatures also qualifies as a natural disaster. At the very least, the sweltering heat appeared to be a symptom of the...

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