You are here: HomeBusiness › Wendell Trading reaps what it has sowed


Wendell Trading reaps what it has sowed

By Jan Onghanseng
-    Aug 29, 2017
Credit : GMI Post

Just one year short of its 40th anniversary, family-owned Wendell Trading Co. has flourished as an agricultural and horticultural business because of its ability to adapt to the ever-evolving business environment in Singapore over the past 50 years since its founding.

While several agricultural companies in Singapore failed to keep up with the drastic changes from the 70s rush were unable to keep up with the drastic changes over the decades. Wendell proved otherwise.

Wendell Trading Managing Director Doris Wee

The company specializes in products and services that beautify and maintain local landscapes and horticulture. Wendell distributes products like fertilizers, agricultural chemicals, application equipment and other landscaping supplies for commercial and home gardens.

As the landscape and economy evolved, so did their management and consequently, their flexibility to adapt. With the second generation overseeing growth, this change of mindset and management style allowed the company to enter niche markets they never considered before.

Wendell successfully partnered with golf courses around the country and overseas, moreover, they also entered into the public health sector with their chemical products against mosquitoes. This diversification has given Wendell a platform in several international markets like Malaysia, Indonesia, Vietnam, the US and EU.

“In marketing, we have to maintain a strong home market. I found my niche and I think I can focus on specialty fertilizer. Most are penny competitive and go for volume, but mine is high margin and smaller volume which better fits my company size,” Managing Director Doris Wee said.

Currently, Wendell is the exclusive distributor for a wide range of well-known global brands. As a family business, trust is at the core and the company operates with sincerity and passion. Miss Wee firmly believes that the company’s success depends highly on its people more than anything else. The company looks forward and is fully energized with the prospects of expanding and entrenching their presence internationally especially in their growing markets in Vietnam and Indonesia. 

“Creating long term relationships and continuously nurturing them will lead to sustainable growth for the future. And most importantly, we understand flexibility and the need to adapt,” mentioned Miss Wee.


#StandUpJapan and other hashtags allow for new voices to be heard

By Alisa Yamasaki
- via The Japan Times    Jan 17, 2019

On the morning of Jan. 14, 20-year-old women decked out in brightly colored kimono scrambled to catch trains to take them to ceremonies across the ...

Western Australian council is first adopter of Datacom's new local government technology

   Dec 03, 2018

Datacom has rolled out the first phase of its customer service system for the town of Manjimup in Western Australia. Kicking off with Service Reque...

Lynchburg: a city of opportunity

   Oct 24, 2018

Nestled in the Blue Ridge Mountains, the city of Lynchburg, Virginia, is distinctive not only for its natural beauty, but also for its world-class ...


Rising labor costs biggest threat to Japanese firms in Asia: survey

via The Japan Times    Jan 12, 2019

Rising labor costs and shortages of skilled labor are the largest downside risk to Japanese firms operating in Asia, with 76 percent of respondents...

Irish diagnostics expert to help Asian drugmakers enter global market

   Oct 20, 2018

As several Irish health care companies branch out, Diaceutics stands out among its peers because of its crucial role in the industry as the leading...

Irish firm hauls the construction industry into the digital age

   Oct 20, 2018

While the world embraces the value of data and the transition toward digitalization, some industries still have a long way to go. Construction is o...


The future of whale meat consumption in Japan

By Phil Brasor,Masako Tsubuku
- via The Japan Times    Jan 11, 2019

Japan is currently the object of criticism for its decision to leave the International Whaling Commission, and resume commercial whaling in territo...

It's time to turn manufacturing on its head

By Tony Richards, President and CEO of Impact Dakota
-    Apr 24, 2018

The leader of a major business group in North Dakota has issued a call for government and industries to break away from long-held notions about eco...

An American SME enjoys success in Japan with a start-up distributor

By Doug Taeckens, CEO of Pace Solutions
-    Apr 04, 2018

As Japan is a very complex market, some American companies have found it hard to succeed in the country without a partner that has in-depth knowled...

latest special features:

Upcoming Reports from

Malaysia 2018

See Preview »

Global Media Inc. and Foreign Affairs, following their successful 2013 report, return to Malaysia this year to highlight the country's increasing i...

Southeast USA

See Preview »

Global Media Inc. continues its coverage of the United States with its upcoming Special Business Report on Southeast USA, with the team traveling a...

Northern Italy 2018

See Preview »

Global Media Inc. continues its coverage of the European Union with its upcoming Special Business Report on Northern Italy. The report, in partners...

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile