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Oknoplast bent on building a global brand

By Karl Cryer
-    Oct 04, 2016
Credit : GMI Post

In the last 10 years, Polish company Oknoplast has become a globally recognized brand of PVC windows, window accessories and doors, as well as aluminum products and roller shutters, largely helped by its entry into the single European market in 2004.

Oknoplast, founded 1994, first exported its products to neighboring Germany, where it now has 330 showrooms. To date, the company has nearly 2,500 outlets in 10 countries across Europe.

Aside from the affordability of its products, Oknoplast takes pride in the current and versatile design of its pre-fabricated windows and doors. Credit: Oknoplast

With its assertive expansion across Europe, the company won several citations, including the Forbes’ Diamonds Award in 2009, 2010 and 2013 for significantly increasing its market value during those years.

Last year, Oknoplast was named by business magazine Gazeta Bankowa as one of Poland’s top 20 exporters and one of the country’s most dynamic export companies.

The company has kept up with its competitors through an aggressive marketing strategy that includes participation in industry trade fairs, showrooms and sports marketing.

Oknoplast regularly takes part in the Fensterbau Frontale International Trade Fair in Nuremberg and the International Windows Exhibition in Bologna. Meanwhile, it has also sponsored major soccer clubs Inter Milan, Olympique Lyonnais and Borussia Dortmund.

“We’ve started to build a brand. This includes sports sponsorships. Our idea is not to be the cheapest, like our Polish competitors; but to be the best. We want to create standards in Europe,” said CEO Mikolaj Placek.

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