You are here: HomeBusiness › CEO Profile: New Paradyz chairman paves way for global expansion

Business

CEO Profile: New Paradyz chairman paves way for global expansion

By Jan Onghanseng
-    Sep 05, 2016
Credit : GMI Post

For more than 27 years, the Paradyz Group has designed and manufactured ceramic tiles that have become easily recognizable for their distinct design. With a distribution network in 40 countries, the family-owned firm is determined to broaden its reach around the world.

This year saw significant milestones for company. In March, the company underwent a change in ownership, with the Tepinski family assuming full control. The following month, it won the prestigious Red Dot Design Award for its TRAKT collection.

With the recent restructuring in its ownership structure, Paradyz Group Chairman Adam Tepinski agreed to meet with GMI Post to share his plans to grow the company.

GMI Post: Following recent changes in management, what can we see from Paradyz in the short term?

Adam Tepinski: The business is now in the hands of only one family. This helps greatly in shortening the decision-making process, which previously took months because of

With Paradyz Group Chairman Adam Tepinski (3rd from left), Export Manager Magdalena Bachminska (far left) and Head of Promotion and Marketing Magdalena Solecka (far right)

the different mindsets and priorities of all the owners. Several smaller companies are growing because they act fast.

Additionally, this restructuring prioritizes three facets: supply chain management for better production planning, technological development and innovation to enhance tile design and production efficiency, and enhanced digital marketing to better engage a more global market.

GMI: What is Paradyz Group’s industry position and how is your brand perceived locally and overseas?

Tepinski: Paradyz is an established name in Europe especially in the Eastern European markets, where the industry is not so saturated. However, because of unstable market conditions there, especially in large markets like Russia and Ukraine, we are looking to expand to Western Europe, like Germany and France.

As a Polish brand, we need to familiarize other markets about our capability in creating high quality products. We are gaining momentum but it will take longer for the perception to fully change.

GMI: What are some of Paradyz’s priorities in the near future?

Tepinski: Our main priority is to focus on improving quality while still developing competitive products. We are also planning further global expansion. A large majority of our business is currently local and we hope to have it at 50-50 by 2021.

We are looking at international collaborations with manufactures that could complement our tiles. At the moment, finding complementary furniture makers and how this could extend our product ranges to provide wider choices to clients is a top priority.

Business opportunities in Latin America for Japanese companies

Thanks to Texas' proximity to the emerging markets of Central and South America, several major Japanese companies with significant investments in L...

The Evolving Military Balance in the Taiwan Strait

Panelists discuss the risk of an armed conflict between the United States and China over Taiwan and how the United States should adapt its defense ...

Young Professionals Briefing: The Future of Democracy Around the World

Panelists discuss democratic backsliding, the rights of marginalized populations living under authoritarian regimes, and the prospects for and obst...

Casino slot manufacturer attributes success to hard work, vision, and dedication to core values

Japanese gaming giant Konami has invested heavily in Las Vegas, setting up a huge head office in the city from where it develops and markets indust...

Ubukata Industries: a vital link in the supply chain

Not an easily recognizable Japanese brand, Ubukata Industries is an indispensable link in the supply chain of global brands, such as Toyota Motors,...

City Builders: Saitama mayor brings in more investment and tourism

Because of its proximity to Tokyo and its links to the country's high-speed rail system, the city of Saitama is being promoted as an alternative in...

Toshiba - Born to innovate

Tracing its origins all the way to 1875, to companies founded by two giants of Japan's modernization, Hisashige Tanaka and Ichisuke Fujioka, Toshib...

SANYO DENKI ensures quality and performance

A Japanese manufacturer with a long history, SANYO DENKI has stayed ahead of the competition thanks to its unflagging commitment to developing high...

Oknoplast bent on building a global brand

Since it began exporting to Europe in 2004, Oknoplast has experienced continuous growth across the region. The Polish company's success came as it ...

latest special Reports:

Upcoming Reports from




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.