You are here: HomeBusiness › Toyota’s ever-reliable partner


Toyota’s ever-reliable partner

By Philippe Le Saux
-    Jun 01, 2013
Credit : GMI Post

Federico Pfeil-Schneider, President of Distoyota

Japanese vehicle maker and global giant Toyota could not be in more competent hands in Colombia than those of Distoyota, which has had 46 years of experience in the business of vehicle distribution.

“The best way to deal with the Japanese is by direct contact, so that you build trust. It’s something very German and very Japanese,” said President Federico Pfeil-Schneider, who flew to Japan in 1976 to meet with the Toyota Motors president at that time and secure business as an official distributor.

With the entry of other competing brands the past few years, business has grown more challenging, a change that Distoyota viewed as an opportunity to redefine the rules.

“When we saw it in Distoyota, we began a drastic change in our dealerships,” said Pfeil-Schneider.

The very first change made was improved communication between the importer and the dealer via homegrown, Internet-based software that allows any dealer to check for available spare parts or inquire about stocks in real time with the warehouses. The program even tells dealers which warehouse is closest to them.

The second improvement was better connectivity with clients.

“We have 35 special mobile workshops that guarantee our presence across the country. That allows us to overcome the lack of infrastructure in the country and be able to go to our clients using our rolling workshops,” Pfeil-Schneider explained.
In fact, Distoyota set up in-house shops to fulfill the needs of clients located in remote places, such as mining companies.  “We have our own guys with our own spare parts to serve them and offer them special discounts,” he said.

Distoyota is very proud that its customers, upon buying a vehicle, will enjoy a worry-free experience for three years or 100,000 km.
“They do not have to worry about anything — maintenance, brakes replacement and oil change — because we pay for them,” he said.  The three-year warranty has created a base of loyal clients who return after three years to purchase a new Toyota.

Distoyota has also defined punctuality in delivery. Because the distributor owns its own fleet of car transporters, while others normally rent them, it is able to bring the new cars from the port to its very excited clients in a very short time.

“Forty-six years of working with Toyota has taught me that, in the car industry, there is no better associate than a Japanese car manufacturer, like Toyota”

- Federic Pfeil-Schneider, Distoyota President

Creating a more personalized experience for its customers, Distoyota set up its own call center. The effort appears to have paid off.
“While the automotive market has shown a general slump in sales, Distoyota has not only held on to its top position, but also boosted its sales,” said Pfeil-Schneider.

And with the economic partnership agreement between Japan and Colombia on the horizon, Distoyota plans to expand its presence in the country even further, a clear commitment to a highly successful bilateral venture.

There is no doubt that Distoyota is an example of a successful Japanese-Colombian partnership. Its commitment to the brand is strong.  “Forty-six years of working with Toyota has taught me that, in the car industry, there is no better associate than a Japanese car manufacturer, like Toyota,” he said.

Seven years ago, Distoyota aspired to be best in service and, in that brief a time, the company has certainly attained its objective, while also gaining more loyal clients, employing the Japanese way.


- Originally prepared by Global Media for The Japan Times Special Report on Colombia 2013 (Credit: Philippe Le Saux)


‘New normal,’ new perspectives

Getting used to life at home? For many around the world, staying at home 24/7 has become the new normal. For Japan, a country known ...

Rebuilding the nation and the region

The 14th General Election last May was intense and Malaysians will remember it long after the settles. Not only will they remember the gruelling mo...

Western Australian council is first adopter of Datacom's new local government technology

Datacom has rolled out the first phase of its customer service system for the town of Manjimup in Western Australia. Kicking off with Service Reque...

Save jobs and businesses endangered by the pandemic

With the economic downturn likely to be protracted, the key to a subsequent recovery is preventing mass unemployment and bankruptcies.

Philippines' top EdTech startup secures Series A funding as it boosts reach and engagement

Edukasyon, the leading education technology platform in the Philippines, recently closed its Series A financing round, joined by Asian and European...

Japanese carmakers: A vital part of the U.S. economy

Over nearly four decades, Japanese-brand automakers have built up a vast American presence. It has made a cumulative manufacturing investment of ab...

Let’s discuss reopening businesses

A Japan Times article outlines what the governors of certain prefectures are doing as a state of emergency draws to a close.

Malaysia: A fresh start

Ten months since historic elections that rocked the nation’s political landscape, Malaysia, once again headed by Prime Minister Mahathir Mohamad, i...

SilTerra: Defining tomorrow in Malaysia today

Globally ranked 16th by Gartner in the pure-play foundries category, SilTerra clearly punches above its weight. Originally set up in 1995 as a semi...

latest special Reports:

Upcoming Reports from

Panama 2020

See Preview »

As Japan and Panama celebrate 116 years of diplomatic relations this year, Japanese Prime Minister Shinzo Abe cited how the two nations share unive...

Greece 2020

See Preview »

When Greece and Japan celebrated the 120th anniversary of the establishment of formal diplomatic relations last year, the two countries welcomed "a...

Colombia 2020

See Preview »

As Japan and Colombia celebrate 112 years of diplomatic relations this year, the world's third-largest economy remains the largest Asian investor i...

Southern California 2020

See Preview »

After 160 years of shared history, the USA and Japan have become strong partners in diplomacy and trade. This is especially evident in Southern Cal...

Saudi Arabia 2019

See Preview »

Guided by its Vision 2030, the Kingdom of Saudi Arabia has committed itself to a path of economic, industrial, social and digital transformation. A...

  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.


    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile

Join our newsletter

Sign up for our weekly newsletter to get the latest news and updates directly to your inbox.